Fulfilled

Vegan Hair and Body care that does good, is good and looks good.

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Vegan HairCare and Body Care

We are Fulfilled

To live a life Fulfilled is to do things, buy products and make choices that enable us to fulfill our own true potential whilst giving care and thought for the people and planet around us.

It is deeply troubling to see the effect human activity is having on the natural world; from deforestation caused by intensive palm oil farming, to our oceans choking on the amount of plastic waste flowing into it. For many of us this is not new news and we do our best to make what changes we can to make a difference.

This is the difference that Fulfilled wants to make.

My name’s Elizabeth, Founder of Fulfilled. I really wanted more eco-friendly bath products but struggled to find anything that ticked all my boxes. Like many others I know, I also didn’t get on well with shampoo bars which were my initial go-to product.

So I sought to design and develop the optimal combination; a premium luxury product that does good for you, is good for the planet and looks good in your bathroom.

We hope you display your beautiful Fulfilled products with pride. After all, they’re designed to last and to look fabulous, whilst making you look and feel fabulous too.

We’re only just beginning our journey with more gorgeous collections in the pipeline and more innovative packaging solutions to trial.

We invite you to join us on our first step…and live a life Fulfilled.

Fulfilled Ingredients

How it works

All Fulfilled products come in beautifully designed refillable bottles with a separate reusable pump to get you started. Explore the launch collection and try the full set for the complete Fulfilled experience.

These larger aluminium bottles are designed to hold more product and be reused again and again. Depending on how often you use the product, 500ml should last at least 3-4 months.

We encourage you to look after your bottles with the love and care we put into making them. Of course, once they’ve lived out their Fulfilled life, they are 100% endlessly recyclable.

When you come to the end of enjoying your first bottle, you can order a Fulfilled Refill at a reduced price.

Packaging

Our mission is to eradicate single-use plastic in the home, starting with the bathroom. As we make steps to achieve our mission, every element of your Fulfilled product is designed with the core ‘reduce, reuse and recycle’ principles in mind.

Reduce

  • To begin with, Fulfilled bottles are aluminium, not plastic.
  • Fulfilled bottles and refills are 500ml as standard. This larger size means you will need to order products less frequently, reducing the amount of packaging you use over a period of time.
  • Our Refills are sent in pouches* which weigh far less than the plastic bottle equivalent, reducing the amount of plastic used by up to 70%.

The cardboard packaging used to ship your Fulfilled products have been specially designed to hold the products safely in place, eliminating the need for any unnecessary filler materials.

*Currently there are very limited materials, other than plastic, available that will safely store and post refill liquids. But we’re working on this.

Reuse

  • Core to our ethos is the ability to reuse your Fulfilled bottles again and again.
  • Aluminium is a light metal, which is perfect for home use, but can be susceptible to the odd dink or scratch over time. By which point, you can recycle your bottle (see below) and reorder from your favourite collection or explore a new one.
  • You can also reuse your pumps by giving them a thorough rinse each time you refill.
  • Read the How it works page for further information on how to refill your Fulfilled bottles.

Recycle

  • Fulfilled bottles are made from aluminium due to its impressive recycling properties. It takes just five percent of the energy as it does to create brand new aluminium and it can be reprocessed and reformed endlessly, losing none of its quality during the recycling process.
  • Fulfilled Refill pouches are recyclable under recycle code 7. If your local recycling facility doesn’t accept this plastic then we can recycle your pouches (and your pumps too!) for free using our specialist recycling partner. To ensure no plastic is single-use, return any 3 empty pouches in a single refill box back to us. Simply email us hello@wearefulfilled.co to request a free returns label to do so.
  • All cardboard and paper packaging is made from 100% recycled paper stock.
We’re just starting out on this journey to achieve our mission, so watch this space as we reduce our plastic footprint even further.