Disguise Cosmetics
100% Vegan |🐰 Cruelty free
Vegan Cosmetics
We believe in everyone being free to live a new dream everyday, unapologetically.
Everyday we create different looks to take on the world in all the multiple roles we play. In the same way cosmetics have given women a means to express themselves in different ways throughout the history of time.
Driven by the need to experiment, we look to once again redefine beauty experiences as India’s first indie makeup brand. Mostly because we’re not as much a brand but people like you – making products we’re proud of.
We only make products we would never hesitate to use ourselves. We then go a step further to ensure that none of our products use any animal derived ingredients and no animals are harmed in any way for us to get these products to you. Besides these basics, we create products that are trendy and wallet friendly at the same time. We want you to have as much fun using our products as we had making them.
Bogged down by the pressure of the conventional definition of ‘beauty’, we set out on a journey to discover what beauty means to us in its true, raw, imperfect and fun form. This independence allows us to create honest products for real people.
We, 3 scientists, make colour cosmetics for real people. We believe the key here is to always feel comfortable in your own skin. Which is why we design products to make you feel like you aren’t even wearing any makeup on. We also ensure that our products don’t dry out your skin. This way, even after you remove your makeup, it’s almost like it was never even there!
We use a luxurious blend of oils and butters that are deeply nourishing though at the same time, isn’t heavy on your skin. Our star ingredients – avocado and marula oil are like food for your skin and are known to be healing ingredients. We also add moisturizers like Shea butter, Vitamin E and argan oil. And to seal in all the goodness we top up our recipes with almond and jojoba oil.
Because it’s never truly a revolution if it’s not creative and with the truest intentions!
Being Vegan
At Disguise, we believe we can create the best quality products without harming any living beings. We decided the best way to do this is to be cruelty free and never test our products on animals.
But cruelty free – that’s just the first step! You’re not going all the way if you aren’t vegan too.
It may seem surprising, but a lot of cosmetic products – from shampoo to lipstick, often contain ingredients of animal origin. The only way to be truly cruelty free then is to also be vegan. We’re proud to be one of the first, homegrown PETA approved vegan and cruelty free brands in India.
While we’re excited about being vegan, we finally put together a short list of what we stay away from so you know exactly what you’re getting, or rather not getting, in every one of our products. Kind to all kinds 😉
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