Wonderlab’s Doozy Pots
Non-Dairy • Plant-Based • Vegan-Friendly
Vegan Oatmilk Ice Cream
Welcome to the Wonderlab!
We’re a family owned, female led, curious bunch dedicated to creating wholesome indulgences that are kind to the earth (yes, it’s possible!). We’ve combined our love of delicious things, our passion for invention, and our food science savvy to craft delightful plant-based pleasures you can’t live without – whilst keeping a careful eye on the impact we have on the world around us.
OUR FOUNDER
Our founder and innovator-in-chief, Kirsten Sutaria, grew up down the street from an ice cream factory wondering, “How do I get that job?!” And with that sweet inspiration, a future food scientist was born. Kirsten has since worked with brands big and small developing countless beloved recipes across the US and Europe and has spent the last 10 years professionally exploring the wonderful world of ice cream. Now, she’s bringing together her interest in plant-based nutrition and her expertise to create her very own wondrous, delicious, and sustainable treats.
Dreams do come true, in the Wonderlab!
WHAT’S A DOOZY POTS?
Kirsten has always had a penchant for making a creative mess in the kitchen.
When she did, her Grandma Bea would remark, “Oh, you’re such a doozy pots!” meaning, “oh you’re a crazy little child!.” “Doozy pots” comes from the Italian phrase “tu sei pazza” translated as “thou art crazy.” Italian immigrants to the USA brought this phrase with them, many settling into the melting pot of the east coast. Across the generations, the Italian pronunciation morphed into the modern American “doozy pots” – try saying it quickly with a combined Italian-Long Island accent, and you’ll see what we mean….
Grandma Bea is Smiling…
Fast forward to today and the same adventurous culinary spirit continues to guide Kirsten in the kitchen (with only slightly less mess).
We thought it appropriate to name our creation in honor of Kirsten’s lifelong devotion to curiously inventing: Doozy Pots! Somewhere amongst the stars, Grandma Bea is smiling at the thought.
Our Ingredients
Our dreamy plant-based gelato is made with a blend of premium quality, organic, hemp hearts, whole oats and regeneratively grown, organic & Fair Trade cane sugar. We have combined these plant champs in Doozy Pots to create an indulgent texture and bold flavor with less sugar and less saturated fat, reminiscent of a true Italian gelato. Delicioso!
Our ethos: Thoughtfully Sourced
We aim to be kind, considerate, and conscious of all our impacts. This ethos runs through every aspect of our business so we can be your thoughtful source for plant-based treats. Together we are shaping a new food system, creating a more vibrant and deliciously sustainable future!
Why do we use HEMP & oats?
Hemp and oats make creamy, delightfully delicious plant-based ice cream, but there are so many more reasons to love these plants. From drought tolerance to carbon capture, these hardy plant champs are superstars in supporting a regenerative food system!
Using sustainable farming practices is central to building a resilient and thriving food system– this all starts with the diversity of crops we choose and how they can build healthy soil.
In the Wonderlab, we…
Seek out, so far as possible, organic and regenerative ingredients to ensure the earth is nourished and sustained for future generations.
Are curious and innovative in finding sustainable materials and services, for example, our containers made from 32% post-consumer recycled fibers.
Work with suppliers who incorporate ethical business practices to ensure everyone who works hard to grow and produce our ingredients receives fair value in return.
When making our wonder-filled treats, we won’t settle until we find best-in-class ingredients that align with our ethos: to be kind, considerate, and conscious of all our impacts for a deliciously sustainable future!
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