Natural Vegan Baby Care
Our naturally-derived, cruelty-free and vegan range is suitable for newborns and those with sensitive skin. Made with skin-loving super fruits and a mild, allergen-free fragrance. We bring you gorgeous hair and skincare products that actually work. No tears. No nasties.
- Caring formulations developed by industry experts
- Curly hair friendly (no sulphates or silicones)
- No tears products for young and delicate eyes
- Suitable for sensitive and eczema-prone skin
- Hypoallergenic & Dermatologically tested
- 100% cruelty free and vegan friendly
- Planet friendly packaging (read more here)
We apply the same principles to our very own hand sanitiser gel from Palm+.
Meet Amy Wordsworth Founder of Good Bubble
Hello – I’m Amy, Founder of Good Bubble. Here’s me and my little spaghetti monster, Freddie. I know how delicate young skin is and wouldn’t create any product that I wouldn’t use on my own little one. Our children are precious and their skin and locks deserve mild and caring formulations that have been put together with the utmost love and attention.
The entire range of Good Bubble bath products are suitable for newborns and sensitive skin and contains only the most gentle, skin-loving ingredients. Developed and produced at my family’s lab and factory in Manchester. So you can be sure the stuff in our bottles is “Good” in every sense of the word. Made with love from my family to yours.
Amy x
A Dragons’ Den Success
Amy appeared on Dragons’ Den in Series 13, episode 6. After overcoming a dizzy spell in the grilling, she came back fighting and went on to secure a £60,000 investment from Deborah Meaden who is an ongoing advocate for Good Bubble.
Deborah says:
“The natural formulations and the fun element were a big part of Good Bubble’s appeal. For me, it’s also as much about the people as it is the products. I was quickly impressed by Amy’s level of research and knowledge of her market. The energetic passion with which she has built the brand coupled with how she carried herself in the Den, and came back fighting from a tricky moment cinched it for me”
Our Values
We know it’s important to stay true to our roots, and so we’ve set out a number of values about Good Bubble that we intend to live by as our business grows, because this is what matters most to us. And if by any chance we get a bit famous, our values will help keep us grounded, so we don’t turn into big, scary diva monsters.
Cruelty Free
Good Bubble believes that personal care products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand personal care and baby bath products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny, please visit www.crueltyfreeinternational.org
Kind to the skin
Your little ones are precious, and their delicate skin and locks deserve mild and caring formulations that have been put together with the utmost amount of love and attention that you would expect. Based on extensive research involving real mums and their rascals, our stuff has been developed with you and your family in mind. 98% naturally derived ingredients. No parabens. No sulphates.
Kind to the planet
We may use superfruits but we’re no superheroes, and we certainly don’t have superpowers. If we did we’d save the world in one bubbly swoop, but the fact is it ain’t that easy. All we have are our best intentions, and a promise that we’ll try our hardest to see them through. From the way we source ingredients, to the production process and our recyclable packaging, we’re trying to reduce our carbon footprint where possible. And you can reduce yours by making sure you pop us in the right recycling bin.
Safe
When it comes to our offspring, nothing is more important than their safety. From the day they are born, it’s within our nature to care for and protect them. From the food we feed them to the products we put on their skin. That’s why we’ve ensured that our products (from baby shampoo and moisturiser to coconut oil and body wash) are as safe as can be: suitable for newborn skin, no tears, allergen-free and absolutely no nasties -. Made with only the good stuff.
Ambitious
It’s what spurs us on to fulfil those good intentions for a better bath time. From the ingredients we use, to the way we do business, we aim high. And we really believe in our stuff, so we won’t give up until we’ve shared it with every single family, everywhere.
Wholehearted
We are 100% sincere, and will always be committed to making bath time better for everyone. We promise to stay as ever enthusiastic in our endeavours as at day one. After all, just because our products are the most gentle, loveliest creations you’re ever likely to have at your bath side, it doesn’t mean they can’t be fun and playful too!
Good Value
When we hear the words ‘natural’ and ‘organic’ we often expect to pay a pretty penny for such merits. But times are hard and it’s more important than ever to make our stuff affordable, whilst also ensuring growth for ourselves and our business partners. That’s why we are really careful to avoid wasting time and effort, and do all the research to ensure we get our materials at optimum value. So you can be sure that we’re giving you the best value for money too.
However, one area we refuse to cut costs in is manufacturing. We are a firm believer in UK production. We want to fly the flag for the UK economy and keep our carbon footprint to a minimum. Wherever possible, we will always get our products made on home soil. All our bubbles are made and put together at a family-run factory in Middleton, Manchester.
Honest
We might harp on a bit (sorry about that) but we will never tell fibs or beat around the bush. We promise to always be straightforward and truthful in all of our business practices, from paying our bills to dealing with customers and everything in between.
Created by experts
With over 30 years of skincare knowledge and experience, our products have been rigorously researched and tested by leading industry experts to ensure only the highest quality formulations reach your bathroom. Paediatrician approved, dermatologically tested and suitable for newborns you can be sure that our stuff is gentle enough for your little one’s delicate skin.
From my family to yours
I’m very lucky to be able to call some of these industry experts my family! Together, we know the ins and outs for each and every development stage of a Good Bubble product. Meaning that I can confidently guarantee we are bringing you effective products that you can trust, and that don’t cost the earth.
Amy
Sulphate Free & No Added Salt
We are proud to be one of the only sulphate-free ranges for babies and children*. This includes SLS, ALS and also Sodium Coco-Sulfate. We choose not to use sulphates in our main range due to irritation potential and health-related concerns. There is strong evidence linking many sulphates to skin, eye and scalp irritation. So wherever possible, we choose to leave them out.
We also don’t add any salt to our products. You will see this listed as “Sodium Chloride” in many baby bath products. It’s often used as a thickener but is also known to dry out hair and reduce the skin’s moisture. We don’t need it, so we don’t use it.
No Tears
Our baby bath and wash products are one of the only naturally derived ranges that have passed the rigourous “No Tears” testing. It was a long, hard and expensive road to get here but your little one’s eyes are precious and we are proud to be one of the very few ranges to have a free-from formulation that is mild enough on their eyes to be able to claim “No Tears”.
Allergen Free
The majority of Good Bubble products are allergen-free meaning that they are highly unlikely to cause an allergic reaction. We choose not to use essential oils in our products because many contain allergens, which are known irritants and can upset young skin. Instead, to give our products a scrummy smell, we use mild fragrances, created under a strict brief by a local company, that are both allergen-free and phthalate-free.
Sustainability
We’re stepping up the sustainability and are proudly tackling climate change with a UK-first packaging innovation, in the shape of our Good Bubble Baby products. Dubbed the ‘next generation’ of eco-friendly packaging, the bio-plastic bottles are derived from sugarcane and offer families a lower carbon alternative to standard plastic, that is fully recyclable. As a bathroom brand focused on the next generation, it is our responsibility to use plastic responsibly and try to reduce our impact on the environment wherever possible. The pumps are also 100% recyclable, unlike most pumps on the market which contain unrecyclable components.
What about the rest of our packaging?
All of our standard bottles are made from 50% PCR (Post-Consumer Recycled) plastic, reducing the impact we have on landfill and alleviating the use of fossil fuels for virgin plastic.
We are constantly on a mission towards more sustainable business practices and have some exciting projects bubbling away in our lab. Watch this space!
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