Kind Natured

The Brand with the Big Heart🤍

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Vegan Hair Care, Body Care & SkinCare

We’re believers in keeping it natural

At Kind Natured, we are passionate about products and love bringing formulations that have been carefully blended with the best of nature.

Our passion led us to carefully source the finest plant and natural extracts and develop the most amazing fragrances to leave your body, hair and skin feeling and looking beautiful. We stayed well away from a number of harmful and unethical ingredients and replaced them with cleaner, greener alternatives – the results are gentle, yet high quality products that naturally deliver on their promise.

So what is in the other 3% of ingredients?

We are very honest and happy to be totally transparent about our formulations. We’re proud that all our formulations contain at least 97% ingredients of natural origin. The remaining 3% of ingredients (sometimes less!) simply ensure that the formulations deliver on their key promise of offering the best experience in terms of look, feel, aroma and stability.

The remaining 3% often come from the fragrance & preservatives that are essential to creating a product our retailers & customers are happy with. Whenever possible we do use fragrances that are derived from plants but labelled as ‘non-natural’ due to the extraction process they have been under. But rest assured that our formulators are working hard on exploring new ways to reach the big 100%!
100% recyclable packaging. Vegan-friendly. Made in England.

Keeping It Natural

At Kind Natured we believe in keeping it as natural as possible – just as nature intended. We have gone the extra mile to carefully develop formulations that meet a 97% natural promise and are a real pleasure to use.

Our expert formulators were instructed to stay well away from skin unfriendly synthetic ingredients and only use carefully picked therapeutic naturals and amazing aromas. The results – formulations that are divine and a pleasure to enjoy. Tah Dah!

Tested on humans

In March 2013, a new European Union (EU) law was fully implemented that made it illegal to sell animal-tested cosmetics in Europe. We are pleased to confirm that we comply with the law and do not test our products on animals, nor do we employ any third parties to do so as this would be breaking the law.

We are all about kindness and would not dream of hurting a fly. We believe in treating animals with humanity and love so none of our products are tested on animals, and all the ingredients we use are carefully selected to fully comply with a fixed cut-off date policy.We test on our friends, our family and ourselves – never on animals. And when we are happy to have come up with the best formulations we send them to be independently safety assessed.

Vegan Friendly

All our formulations have been developed to be Vegetarian friendly and all products are now Vegan friendly.

Please Recycle

There’s plenty of facts out there on why recycling is important. And the good news is that it is not too difficult to make a difference. And what a difference we can make! At Kind Natured, we carefully consider our packaging choices to ensure the best is achieved for our products while minimising its impact upon the environment so all our bottles, tubes and cards are recyclable.