plum goodness

How we like our beauty? Clean & real.

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Vegan Haircare and Skincare

Healthy, natural skin is also the most beautiful. Inspired by the goodness in nature, and driven by the desire to be good & do good. Designed in a London studio. Always 100% vegan and cruelty-free. No parabens, phthalates or other doubtfuls – in any product. Technology from EU and around the world, manufactured locally in each market, as much as possible. Marrying science and product expertise with innate love for nature. Love taking from nature, giving back even more. No false promises, no fairness creams and no false-bottomed jars. Founded by a chemical engineer and formulator who thinks yoga is India’s best invention ever. Welcome to plum. Take in the goodness, and thanks for stopping by!

We maximize the use of natural and nature-derived ingredients in our products, but we’ll be honest: our products are not 100% natural. Many brands group nature-derived chemicals, such as SLS, as “natural” because it is derived from coconut oil (just as an example). Nothing could be farther from the truth. We believe that the classification we’ve followed is transparent – in keeping with our values.

If we could make things 100% natural we make them, like our Angel Eyes Kohl Kajal, and Hello Aloe Caring Day Moisturizer. Science allows us to formulate great products that work, by combining the best of natural goodies and absolutely safe synthetic stuff, and we are practitioners of that science. We guarantee, however, that our products are 100% safe, and we stay away from even doubtful ingredients.

Most of the fragrances used in our products are blends of synthetic, natural and nature-identical substances. We take care to ensure that the fragrances we use are compliant to EU & IFRA norms for ingredient safety. Additionally, our fragrances do not contain propylene glycol and phthalates, and are completely safe for regular use.

we especially keep in mind sensitive skin types while formulating. There’s also acollection of the gentlest among the gentle products suitable for sensitive skin. However, it was always recommended for people with sensitive skin to patch test any new product on a small patch on their forearm before using them more widely.

Plum is proud, and humbled, to be part of One Percent for the Planet. Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives. In just over 10 years 1% for the Planet companies have given more than $100 million back to Blue.

What’s left in your plum bottle once you’ve used up all the goodness inside?

More goodness!

Here’s how.

First up, you perhaps already know that only recyclable packaging is used to package plum goodness.

Not wanting to stop there, we’re now making it easier (and rewarding) for you to actually recycle your plum empties. Send your empties to us, and we’ll connect it to a verified recycler (we give it away free).  Under our #Empties4Good initiative, you can not only send your empties for recycling for free but you’ll also receive shopping credits for your act of goodness.
And for every empty you send us, we’ll reward you with Rs. 50 in shopping credits on!

Happier plumsters, happier planet.

Most of our packaging is RECYCLABLE, and we minimize the use of packaging, in general. We avoid plastics like SAN, ABS and PVC that are not eco-friendly. At present we don’t use use any special grade that is more biodegradable than conventional plastic – we are constantly looking for ways to do that. If you have ideas we can pursue, tell us!
We use PET, PP and PE in our packaging. We encourage you to reuse and recycle – and not just packaging.