Genius Brewing
CRAFT meets LIGHT
Vegan Lager Beer
Genius Brewing was launched in 2018 with a mission to make healthier drinking a pleasure, not a compromise. Founders Jason Clarke and Charlie Craig anticipated the trend for healthier lifestyles would change how we drink, yet beer lovers still faced a stark choice between low calorie, no-alcohol products and tasty but ‘full fat’ beers. Why couldn’t they enjoy the best of both?
The craft beer revolution has changed expectations of quality, it came with a health cost – often high ABVs and a heap of calories. The ‘eureka’ moment for the Genius team was to create a ‘light craft’ beer with the quality of craft but the healthier attributes of ‘light’ beers. The result is Gen!us Craft Lager. #SmartDrinking
Now in our fourth year, the healthier drink trend is growing fast which has seen Genius Brewing featured in The Sun, Vogue, and on BBC’s Dragons’ Den. You can find Gen!us Craft Lager in smart bars, gastropubs, hotels, farm shops, and wine shops across Scotland. Come June, Gen!us will also be available in Spar stores across most of the UK. Ecommerce is quick and easy so order at Amazon and here via our online shop – delivery is free!
At Genius Brewing, we don’t just want to taste good, we want to do good. As Official Fundraising Partners of the My Name’5 Doddie Foundation, we donate 5p from every can of Gen!us to support Doddie’s mission to tackle Motor Neurone Disease. Jason played rugby with Doddie and his wife’s father died of MND and so this is a cause very close to our hearts.
Smart Drinking is about smart choices. Gen!us cans feature full nutrition breakdown and Vegan Society accreditation. You are what you drink!
Bibe Sapienter: Drink Wisely The ancient Romans believed a good life was a balance of pleasure, health and wisdom. We do too!
1 Unit A can of Gen!us Craft Lager contains exactly 1 unit of alcohol and 79 calories. It’s never been easier to stay ‘drink-aware’.
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