Root Minerals

Vegan Makeup

Who or what is Root Minerals!?

Not just makeup! This is makeup infused with the power of nature, to enhance your natural beauty!

Root Minerals is a Vegan Certified and Cruelty Free professional beauty brand. We are known for our innovation, quality and ethics, which has led to the development of our high performance makeup.

We pride ourselves on sourcing ethically and only using the highest quality raw ingredients in our makeup to guarantee you the best quality!

Our family values, great products, personal touch and keeping you at the heart of everything we do has helped us to deliver excellence and add value wherever we can!

Our Values

They are deeply rooted and we genuinely wish to make a difference. We love to connect and vibe with people and brands that share our values!

Kindness, Compassion & Love has driven us to create a brand that truly delivers outstanding quality and high performance cosmetics for all skin types and undertones no matter what your background or style!

For some, makeup is armour…for others it’s confidence…for us it’s an expression to live in this very moment…for it’s all we really have…
Root Minerals is a Vegan Certified professional makeup range to enhance your natural beauty! Keeping you Rooted to Nature!

A company truly inspired by love! Founded by Jay Bharj and his passion for helping his wife find suitable makeup to help her sensitive skin lead to an exciting journey into formulating a natural makeup range. Root Minerals launched for the first time in public at the Olympia Beauty Show in 2016!
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On his journey, he discovered a great deal about the industry such as the use of harmful and cheap ingredients, nano-particles that can enter the bloodstream, the lack of shades available and more the shockingly the animal testing that was strangely common practice in the cosmetics arena. He often thought aloud, “Why can’t makeup actually benefit the skin!?” and from here a makeup collection catering for all skin types and undertones developed.

Keeping rooted to nature, sourcing ethically and using only the highest quality raw ingredients helped achieve many milestones and they proudly hold the Vegan Certificate.

Root Minerals now has a massive range over 50 super pigment eyeshadows, 30 organically infused lipsticks and 36 foundation shades to find a closer match, instead of just mixing shades allowing industry professionals and customers to create looks only others can dream of!

After huge success, the Root Minerals team are super excited for the journey ahead and they continue to add value and innovate keeping YOU at the heart of everything they do.

“Customer care is always deeply rooted within all parts of the business and this combined with our excellent quality will ensure generations to come will benefit from Root Minerals makeup”.

​ — Jay Bharj (Founder)