Primed to Win
NEOFIT are pioneering sports healthcare brand offering pre and post-workout products to help athletes break through barriers. Proven to alleviate fatigue and muscle exhaustion in multiple sports including weightlifting, martial arts and Crossfit, NEOFIT products maximise training effectiveness to help you get the most out of your workout.
YASSIN MAMADE (BSc MSc)
Lifelong student and recipient of AstraZeneca award in Chemistry, with a very keen interest in MMA.
I’m a fan of obstacle courses, where I can test myself all-round, strength and stamina. However, in training I would fall short due to muscle fatigue and unable to develop tolerance and adapt to training when I needed most. And coupled with a busy working life and a congested A1 Leicester to Cambridge, a solution was needed.
With experience in the pharmaceutical industry, I decided to put my skills and knowledge to action to excel R&D in Sports Healthcare. NeoFit is how I start.
Kinetic Biosciences is a private company with roots in scientific research of healthcare products. Our value is in white board thinking and industry collaboration with Chemists, Sports Scientists, Physiotherapists, Strength & Conditioning coaches and other healthcare professionals.
With deep roots in the life of Atoms, our products are created with clearly driven objectives:
Pioneering formulas
Creating Value and delivery to society
Dedicate to Excellence
SIMPLY PUT, PRINCIPLE OF PROGRESSION, ACHIEVE DESIRED PHYSICAL STATE.
Overtraining will result in cumulative fatigue and stop you from reaching the Resistance phase – where you achieve adaptation and perform optimally.
Increased stimulus results in Exhaustion.
Fatigue and Exhaustion block further training stimulus and gains – Affecting voluntary muscle strength and power.
Performance decreases, poor technique develops and injuries occur – forcing rest, reduced workload and impacting results.
The Goal – increase tolerance to training, maximise adaptation and reduce risk of injury.
Using PRE WORKOUT muscle gel increases levels of bioavailable amino acids to promote muscle repair and reduce Net Protein Loss DURING workout.
Using POST WORKOUT muscle gel to replenish electrolytes will restore muscle function and increase activation of muscle motor units for next training session.
Maximise muscle efficiency. Deliver essential nutrients to muscles exercised with our gels. With a controlled release mechanism, feel the effects for hours during and post workout.
Increase your tolerance to training and optimise performance. Experience the benefits of feeling stronger and less prone to injury.
Train with Peace of mind there are no banned substances in our products to contaminate your training. Vegan approved and never tested on animals.
Designed and engineered to fit the dedicated ethos of crossfitters, gym-goers, weightlifters, powerlifters, boxing and MMA practitioners.
7 Amino Acids including Arginine, BCAAs and Glycine. Easily absorbed through the skin, leaving no residue.
To attenuate muscle fatigue and exhaustion that comes with intense and strenuous exercise, which blocks training stimulus and impairs performance.
Maximises training effectiveness and maintains workout intensity. Primed to Win.
Apply to muscles used in workout 10 minutes before warm-up to allow enough time for the gel to cross the skin barrier. With effects lasting over 4 hours. Put that work into maximising your effort.
Sea kelp extract containing essential electrolytes in exercise including Sodium, Potassium, Calcium and Magnesium. Easily absorbed through the skin, leaving no residue.
To attenuate muscle fatigue and exhaustion that comes with intense and strenuous exercise, which blocks training stimulus and impairs performance.
Promotes speedier recovery by optimising muscle contraction and relaxation mechanisms. PROGRESS.
Apply to muscles most taxed within 30 minutes of exercise to replenish electrolytes lost due to sweat in muscles used and combat dehydration. Effect stars within 10 minutes.