Elementary
The Natural Craft Perfumery
Vegan Perfumes
Bland and boring crowd-pleasers made with synthetic aroma chemicals are not our thing.
We’re a small indie perfumery so we can do more interesting things. We make stuff we love and do it in a way that makes sense to us.
High concentration, totally natural, creative small-batch brews. Genuine value. Minimal impact. Elementary really.
A Straightforward, Uncomplicated Purpose
The fundamentals of highfalutin perfumery without the faff.
We make craft fragrances using only the finest natural, plant-derived ingredients. Interesting, strong and distinctive unisex scents. Focusing above all on the juice in the bottle, the indulgence of the experience and causing no harm.
Smelling amazing is great and all, but scent can be a far more personal and meaningful experience than just that. We’re not talking about the normal marketing BS most brands spout, we’re talking about the real personal experience, the mood altering abilities and the genuine wellbeing related potential of natural smells.
A different kind of model
Buying directly from the people making what you’re buying surely just makes more sense, right? We focus on making sure more of the price you pay goes towards the ingredients inside the bottle and the creation of something artistic, interesting and meaningful.
Our fragrances might cost a similar amount to some designer ones, but you are getting so much more for your money, and your money is going towards what matters. Just small batch, all-natural, thoughtfully composed, high concentration brews.
A better investment that avoids the false economy of both cheaper/designer scents and the over-inflated price tag of luxury options.
Vegan and Cruelty-free
Our fragrances are all certified as cruelty-free and vegan by PETA and The Vegan Society. We wouldn’t dream of ever using animal-derived ingredients or anything tested on animals.
Natural Perfume
Natural ingredients are just more beautiful, powerful and pleasurable. Not surprisingly, there’s something more authentic about smelling something natural and real, verses a man-made, uniform chemical concoction produced in a lab.
More than anything, we use natural ingredients because we like them better. They’re more difficult to work with, more expensive and less stable, but they’re the essences that help us experience life in the present, in the way only nature can. It’s an investment of money, time and love that pays dividends.
We can’t always enjoy the benefits of physically being in nature as much as we we’d like, but natural aromas can take us there. We can experience the beauty and healing power of nature via our most undervalued sense.
Zero-waste
Your bottle will arrive secured with a reusable and recyclable aluminium cap. If it’s your first purchase be sure to opt to have an atomiser included.
Our atomiser is made from aluminium and while it does have plastic in it’s construction (containing no BPA’s), it can be reused over and over rather than having to be thrown away as is normally the case.
Next time you purchase, you can save yourself a few pennies and opt for just the bottle minus the atomiser pump.
All our bottles are also reusable. We make them as beautiful as possible so they’re more easily reused.
Turn yours into a little flower vase, oil diffuser, storage bottle or anything else you can think of. If you really want to throw them out, they’re just glass and aluminium so you can pop them in the recycling.
It breaks our hearts to see how many tiny plastic single-use sample atomisers most companies churn out. That’s why we provide our 2.5ml samples in a reusable and recyclable glass vial secured with an aluminium cap.
You can use them to dip in a smelling strip that we provide, or go right ahead and splash some on your skin. Our way might not be quite so perfectly convenient as a little single-use plastic atomiser, but frankly, we don’t give a damn. Those little sample atomisers can sometimes be reused (not recycled mind), but we know most of the time they go straight in the bin. Let’s not do that.
Our postage boxes are all reusable, compostable, biodegradable or recyclable.
Meet the Founders
Our plan from the start has always been to showcase the power and beauty of natural fragrances, but to do it all in our own style, while incorporating a few simple values that are important to us.
We’ve been lucky enough to work with some of our favourite creators and artists, we’ve fixed all the bits about perfumery we didn’t like, and in the process we’ve created something we absolutely love.
Thanks to everyone who’s supported us on the journey so far. You rock!
Own or work here?
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