The Gruff Stuff
Reinvent Your Skincare Routine
Vegan SkinCare
About the Stuff
THE GRUFF STUFF is a premium British, vegan brand offering genderless and inclusive skincare.
We are excited about our innovative range that brings simplicity into skincare. Our aim is to develop products that are results-driven, easy to use and suitable for everyone.
All our ingredients are ethically and responsibly sourced. We use only packaging made of recycled plastics and paper, encouraging responsible disposal of both.
All products are dermatologically tested along with being formulated for sensitive skin types. The whole range is vegan and free from gluten, parabens and mineral oils. We do not test on animals.
Award-winning skincare
2020 Pure Beauty Awards London
– Gold Winner – Best New Men Skin & Body Product
– Bronze Winner – Best New Vegan Beauty Product
– Bronze Winner – Best Special Innovation
– Highly Commended – Best New British Brand
THE GRUFF STUFF became the most awarded brand of the evening.
2020 Copra Awards
– Highly Commended – Best New Men’s Skin & Body Care Product/Range
Copra – Highly Commended
2021 Pure Beauty Global Awards
– Shortlisted – Best New International Breakthrough Brand
– Shortlisted – Best Special Innovation
Sustainability
We are passionate about the environment and we wish to help with the preservation of it. Our aim is to develop products that are ethical with sustainability in mind.
Vegan Society TM
We use only a short list of carefully selected ingredients to keep our products clean and eco-friendly. Never tested on animals.
All products are 98% of natural origin and we use no added water; instead we use aloe juice as an alternative.
The packaging is made with recycled materials and our technique of direct print helps to reduce production waste even further.
DHL GoGreeen
All deliveries, when made through DHL, use GoGreen which offsets greenhouse gas emissions through investments in internationally recognised climate protection projects.
Key Ingredients
Extract of Wild Australian Plums
A bioactive complex composed of Australian super fruits, which are all rich in vitamins A, C and E. It includes an extract of Kakadu plum which has the world’s highest natural concentration of vitamin C. Alongside their powerful antioxidant properties, Australian plums stimulate synthesis of hyaluronic acid, pro collagen 1 and fibronectin. This extract is anti-inflammatory, while protecting the skin cells from free radical damage and signs of ageing.
Organic Aloe Juice
Used extensively within the formulations to avoid the use of added water. It has healing, rejuvenating, hydrating and soothing properties, while improving skin texture. Aloe is known for its anti-inflammatory effects, which help to calm redness and irritation.
Vitamin E
An anti-inflammatory compound which helps to prevent skin damage and protects against damage from UV-induced free radicals. It helps to reduce the appearance of scars and helps with skin regeneration.
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