Source of fibre
Fibre is good for your digestion and your heart health. But it also helps you feel fuller, longer. Fibre slows down the absorption of nutrients, reducing your appetite.
And importantly, fibre is crucial for good gut health, encouraging gut microbes/ friendly bacteria to thrive. This helps lower inflammation and improves immunity.
Nibble on protein
Your body is able to store some nutrients for use later on. Protein isn’t one of them! So if you don’t use it, you lose it.
But your body can only process so much protein at once. Complicated, right? Bottom line is it’s important to spread out your protein consumption through out the day, So, uh, nibble on protein.
About
Lower sugar yumminess!
For ages we hunted high and low for a deliciously healthy, protein-packed snack that was easy to eat on the run. You know, for those moments when your stomach is grumbling, you’re flagging and you’ve got 2 minutes to spare before you’re dragged into a meeting / about to hop on the train / stuck on the school run / (insert busy life stuff).
We didn’t want a snack that just sounded healthy, but was actually full of sugar. We were looking for a lovely, low GI option (What’s that?). Something really yummy – not worthy-tasting or weirdly unnatural.
In the end, we got tired of searching, so we made our own. You could say Nibble was born out of desperation!
The backstory
Nibble founder, Erin Moroney
I was a classic (delinquent) former-veggie. I really love vegetables and ate tons of them, but I was light on the protein front and it was starting to take its toll. I was constantly tired, my blood sugar levels were all over the place, and my nails and hair were breaking—a lot (don’t get my hairdresser started!).
In the run-up to the marathon, I decided I better nail my nutrition if I wanted to survive the training. After a serious look at my diet, I realised (finally!) that despite all the healthy food I was eating, I was getting it all wrong. It turns out, lo and behold, I was ‘protein deficient’. I had a lot of the classic symptoms.
Short of eating chicken & almonds all day, I needed a way to get more protein into my diet. A lot more protein. Protein bars seemed like the way forward, but I didn’t want tons of sugar (or dates for that matter).
So after a lot of aimless wandering around supermarkets, I thought sod it. I’ll make my own.
And truth be told, it wasn’t easy. There’s a reason why there aren’t many low sugar products around—making them is a massive technical challenge. But happily (a few hundred test batches later), we got there in the end!
Made in the UK, our bites are made with the finest natural ingredients including antioxidant-rich dried plum purée and our very own bespoke chocolate (tell me more. .. ). Our bites are super nutritious, with less sugar and more yummy flavours. Perfect for healthy eating on the go.
Enjoy!
(Before founding Nibble, Erin co-owned a leading photographic agency and most recently she was a creative agency art director and producer. So yeah, nothing to do with food :)!)
The tricky bits
Over the course of a year, we consulted with 4 different food scientists on two continents before we cracked this bad boy. So why was it so tricky?
Well, we didn’t make things particularly easy for ourselves. We had a long list of must-haves and they hadn’t all been achieved in one product before. We got the old “there probably was a reason no one has done it before yet” response from potential manufacturers. Hmm, not so helpful.
So if you really want to know why it was such a mission and why we’re different…
(The hard work was worth it– we won a Bronze Innovation Challenge Award 2017 and we’ve just been named finalists for two World Food Innovation Awards 2020— including “Best Healthy Snacking Innovation”!).
Own or work here?
