Handcrafted | Vegan | Homegrown | Made To Measure
PAIO was founded with one simple agenda – to create cruelty-free, sustainable, and conscious fashion with strong design elements inspired by everything around us, while making sure each product is oh-so-comfortable!
Each product at PAIO is carefully handcrafted by traditional karigars who have inherited & perfected their craft since generations. This not only supports the broader community, but also keeps their craft alive.
PAIO is a PETA-approved vegan brand. Since our inception, we have taken a conscious decision to stay away from leather or any such product that would harm animals. We strongly believe that fashion need not come at the cost of a precious life. Instead, we focus on using a variety of materials like faux-leather, hemp, cotton, jute, faux-silks and constantly experiment with newer materials. Not only are they cruelty-free, but also beautiful, raw and comfortable!
Sustainability
At PAIO, we are constantly ideating and experimenting to take every component of each product more sustainable. Whether it is about innovating raw materials, pasting technologies, packaging, or anything else, it is our constant endeavor to take PAIO one step closer to sustainability!
PAIO x 5RCycle Foundation
To take this initiative further, we have now collaborated with 5RCycle Foundation for an on-going social drive. 5RCycle Foundation aims at creating a zero-waste management system, and through that also promotes the conservation of our environment, wildlife, and aquatic life. They are incorporating a 4-step process before people even think about the fifth ‘R’- Recycling. The 4 R’s that they follow are: Refuse, Reduce, Reuse and Repurpose.
As a footwear brand, we are aware of the amount of post-consumption footwear that reaches landfills and are hoping to create a solution for the same. This donation drive will ensure that all footwear & clothing items we receive, will be repurposed by those at 5RCycle & Greensole & donated to those in need! A percentage of proceeds from these sales will be donated to the foundation. We invite you to dig into your closets and send us those old unused clothing or footwear to the address below. These items will be refurbished by those at 5RCycle & GreenSole, and gifted to those in need, giving new life to shoes that would have probably ended up in landfills! We will also send across a discount voucher as a token of our appreciation, for joining us in this effort of reducing waste, and making our planet a tiny bit better!
Address for donation – PAIO Footwear & Accessories: 137, Kaliandas Udyog Bhavan, Century Bazaar Lane, Prabhadevi, Mumbai 400025
Community
One of our core philosophies behind the genesis of PAIO was to create a platform that provides sustenance to extremely skilled, yet ignored, local artisans. Fast fashion has unfortunately forgotten the magic that traditional Indian karigars can create with their hands. We take great pride in the beautiful products our karigars make, and the positive impact that our choices have towards the community and their craft.
Your ultimate online resource for one of a kind handcrafted vegan women’s shoes!
When we wear a shoe, or run around in it, we almost never take into account the complexity of crafting a shoe. There are several processes that go into the construction of a shoe, each vital for the perfect mix of comfort and design.
The process begins by designing a shoe. The design may be based on a theme, a picture, a memory or a creation out of scribbles. The design of a shoe is the first step in visualizing the actual shoe. In this step our designers decide on the shoe shape, strap widths, heel heights, materials and accessories.
Almost every pair designed in our PAIO studio is unique and requires a unique pattern to be cut. This pattern is cut based on the design. Each measurement for the upper (the main shoe design that sits on your foot) is taken into account when cutting up the pattern. Like the upper, patterns are cut for the sole (the bottom of the shoe), insole (the internal part of the shoe that your foot rests on) and the outsole (the part of the shoe that touches the ground).
A last is a foot shaped mold. Lasts come in various sizes, shapes and heights. Depending on the design and heel height, a particular last gets selected. Almost every design requires a unique last. The cut pattern is then placed over the last and nailed in. The remaining patterns such as the insole, sole and outsole are attached.
Based on the heel type and height selected, the appropriate heel is chosen and attached to the shoes.
Once the shoe patterns have been attached over the last, the entire shoe is glued together. Any excess material is trimmed off.
The PAIO logo is stamped inside the shoe on the insole.
In this step a thorough quality check is conducted on the shoe for any defects, changes or trimmings required. The shoes are then left on the last to dry for over a day.