JUBEL Beer

Gluten-Free Vegan Beer

Our story

On a ski trip to the French Alps, we made two discoveries at La Folie Douce, a raucous après-ski bar. The first was a song used to close out the afternoon of après antics. The song was called Jubel, and the name translates to “a feeling of extreme joy”. The second discovery was a beer tradition called demi-pêche; a pint of lager with a peach top.

Demi-pêche had a cult-like popularity; delivering the juicy refreshment of a fruit cider, with the dry finish and sessionability of a crisp lager. It swiftly became the beer we wanted to drink but it didn’t exist back home. It took two years to develop Jubel, with the help of the UK’s twice-awarded Brewer of the Year, and after selling out of a batch at a music festival, we escaped our corporate careers to pioneer a new style of beer.

Our Mission

We have a thirst for adventure – a need to explore, discover, and experience. This thirst led us to an off-piste discovery on an Alpine adventure. Conforming is boring, so we’ve gone beyond beer borders into uncharted territory to cut through the conventions of craft. We enjoy the freedom that comes from doing things differently; steering off the well worn path to pioneer a new one. We’re Jubel, and we’re fuelling more adventurous living.

Most craft beers are heavily hopped at aggressive ABVs but we’ve taken the path less travelled with our dangerously refreshing brews at a sociable 4% ABV to deliver the refreshment of a fruit cider with the sessionability of a crisp lager.

Our refreshing lager is best served chilled, straight from the fridge! Always enjoy our beer responsibly.
Quite a few beers contain isinglass finings (derived from fish) to clarify the beer but we use a plant-based alternative to ensure that our beer is suitable for vegans.

We brew with malted barley to get a malt lager character, but we also brew with an enzyme to break down the gluten proteins. We lab test each batch before and after bottling and don’t release anything over 10ppm gluten count, and our brewery has been audited to be fully compliant with Coeliac UK requirements. Personal discretion should always be taken and if in doubt, please always consult a medical professional.